Date: 7th May 2020 at 4:47pm
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The online sports betting industry is awash with promotions and deals, including welcome offers, free bets, cash back and enhanced odds. Why are some of the biggest names in the field so desperate to give members something for nothing?

To understand why bookmakers offer welcome offers, we must look at the current state of the gambling industry. It has never been as crowded as it is today. Experienced and established names must battle against start-up and online only bookies offering odds and markets on websites and mobile apps.

Players spoiled for choice

It’s a difficult time to be a sports bookmaker but a fantastic time to be a sports bettor as there is more choice than there has ever been. To get ahead in this game and ensure a sizeable chunk of the market, bookmakers must rely on their marketing teams to really push the boat out and catch the eye of bettors. There are many guides listing details of the best bonuses and offers.

Bookies not only need to impress us; they need to convince bettors to sign up for an online betting account and gamble with one firm over the competition. Successful bookies understand the importance of pulling in new customers. To lure players into joining they are offered a welcome bonus. This is a deal given for completing the registration process.

It serves two purposes, to thank gamblers for choosing one site over the competition and, secondly, to allow them to familiarise themselves with the site without posing too much of a risk to our own funds. Most betting firms say they have the best welcome bonus, but which are telling the truth?

What to look for in a betting site? Our team of sports betting experts have done the homework on your behalf. Below you’ll find our list of three online betting sites offering the most generous welcome offers, deals that are available to you at the click of a button.


Betfair are one of the biggest names in the online sports betting world and, when looking at their welcome bonus, their popularity really is no surprise. The marketing team roll out the red carpet for new customers, giving them the kind of welcome they just won’t find with most other firms.

Join Betfair as a new customer today and you’ll receive up to £100 in free bets. How does this work? When you sign up and place five £10 bets on sports, you’ll receive a £20 free bet. This process can be completed up to five times, meaning there is the possibility to earn up to £100 in free bets. This deal allows customers to be in complete control of their betting and bonus and the £100 is achievable

Remember, there are additional betting welcome offers out there that you may prefer.


Coral are experienced in giving customers the absolute best service and they do so again by offering a stunning welcome bonus. Simply register for an account, giving your name, postcode, and date of birth, then make a £10 bet on sports. When that bet has been settled, the traders will drop a £30 free bet into your account. This comes in the form of three £10 bets.

These must be used on sports but there is no shortage of fixtures and markets to bet on. Use your free bet to gamble on football, horse racing, greyhounds, tennis, boxing, or the sport of your choosing. There are dozens of markets attached to each fixture. Use your free bet wisely and you could beat the bookies.

William Hill

William Hill prefer to give customers great odds every day, rather than standout promotions, but their welcome offer really is worth shouting about. Join William Hill using your desktop computer or mobile app today in just a few clicks. It’s quick, easy, and worth doing.

Having completed the process, if you place a £10 sports bet you will receive £30 worth of free bets which can be used on sports like football and horse racing. This is one of the most popular welcome bonuses out there. For a £10 stake you will get £40 worth of bets and that is more than enough to take on the trading team.