Date: 2nd April 2024 at 5:05pm
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Liverpool forward Diogo Jota has come a long way since making his senior debut for Pacos de Ferreira in Portugal in October 2014.

His subsequent performances earned him a move to Atletico Madrid, who quickly sent him back to Porto on a one-year loan deal. After a productive season with Portuguese giants, Jota joined Wolverhampton Wanderers on loan before making the move permanent in 2018.

His efforts with the Midlands club attracted interest from Liverpool, who splashed the cash in 2020 to add him to their forward ranks. Jota has since become an integral part of the first team, helping the Reds regain their status as one the top clubs in England.

Away from football, Jota has developed a strong passion for online gaming which dates back to him playing the iconic FIFA series of games as a teenager. A recent report by ExpressVPN found that Jota has taken things a step further by establishing his own eSports team – Luna Galaxy.

Jota previously ran a team in FIFA which featured a Portuguese trio of players, but the new venture will incorporate several other gaming titles. The Liverpool forward has also been broadening his horizons by learning how to play Dota 2 and Rocket League.

His ambitious collaboration with Galaxy Racer has been established as a vehicle to bring traditional sports and eSports closer together. Galaxy’s digital reach is more than 600 million, while Jota’s association with Liverpool opens the door to a vast global audience.

“The partnership with Galaxy will give us the opportunity to start making a reference at international level,” Jota said. “I think it will be a step in the right direction to achieve what we want, and we are looking at all fields.

“We will have Rocket League and Dota teams which will compete in the national market and internationally. We will enter other modalities in the future and plan to become a team that is world-renowned. I think our collaboration brings us closer to this objective.”

Talent development is key for Luna Galaxy

A key goal for Luna Galaxy is talent development in eSports, with the company regularly hosting coaching and mentorship sessions in the Netherlands and Portugal. The ultimate aim is to give budding eSports athletes the opportunity to make their mark on the global stage.

Unlike many other athletes who embark on collaborative projects, Jota is extremely ‘hands-on’ with the Luna Galaxy project. His efforts allow Chief Executive Officer Paul Roy to focus on continuing the impressive work he has already undertaken with the Galaxy Racer brand.

Roy has built up a network of North American and European eSports teams that compete in different games in the Middle East. Galaxy initially focused on women’s eSports but has expanded the scope of its operations since linking up with Jota.

Game developers, publishers, lifestyle brands, and a music label all operate under the Galaxy Racer banner, and diversification into other sectors is on the agenda. One of Galaxy’s most exciting projects is the development of a game that Roy has tipped to become the next big thing in eSports.

The organization’s commitment to taking a multi-faceted approach is crucial to its success and mirrors the methodology used by some of the major eSports brands. Collaborating with Jota is just one element of Galaxy’s overall strategy, albeit a hugely important part of the plan.

The final word

Given the success the Liverpool forward has enjoyed in professional football, it is not unreasonable to think that Jota’s involvement with Luna Galaxy will drive the organization to unprecedented heights.

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