With the ongoing Covid-19 pandemic showing no signs of abating any time soon, more and more Premier League clubs are growing anxious about the damage this might do to revenue.
As there is no football currently being played anywhere in the league, gambling shirt sponsors are threatening to reduce payments or scrap their deals altogether. This is a strange situation that has hitherto been unprecedented in the football world and many actors simply do not know which direction events could take.
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In this article, we will take a look at how will Covid-19 affects gambling Premiership sponsorships. From the key role that sponsorship plays in modern football to how any potential changes might look, it will all be covered here!
So, without further ado, let’s take a look at the first topic in our breakdown of Covid-19 and gambling sponsorship in the Premier League.
The importance of sponsorship to football
It’s no secret that sponsorship has been a key method for football clubs to generate revenue. In the Premier League, clubs have taken to wearing sponsor logos on the sleeve of the shirt as well as the centre, thereby generating even more income. Indeed, most clubs have their own special betting sponsor, too.
Of course, gambling on football is a huge business all over the world and things are expected to go back to normal once the game comes back. With the current lull in sports betting, many punters are making the shift to online casinos. If you are one of the many who is interested in this yet fear a lack of experience might affect you, head over to the site bestratedslotsites.co.uk for quality reviews of slot sites.
In the meantime though, what will happen to the value of sponsorship deals in the coming months and years? With less money moving around the global economy in general, gambling companies will surely have to cut down the amount they pay to Premier League clubs in sponsorship fees. This may then affect the financial situation of the club which can, of course, have terrible effects on performance.
What would changes to gambling sponsorships look like?
If the Premier League season restarts after May 31st, which is looking increasingly likely, then it seems as though many gambling sponsorships deals could hit some snags.
The end of May is traditionally the end date for most sponsorships deals in the Premier League, as this falls in line with the end of the season before the summer break. Due to the Covid-19 disruptions to the league, a restart could happen after this date and many teams will legally be without sponsorship.
Now, this could, of course, result in a huge loss of revenue for clubs and companies alike, who will be lost in a kind of sponsorship limbo until the end of the revised season, whenever that is.
As we have touched on above, gambling sponsorships can be worth tens of millions of pounds to Premier League teams. If this revenue is taken away, some teams may see significant repercussions in terms of paying wages to staff, buying new players and upkeep of facilities.
Overall, Covid-19 may affect gambling premiership sponsorships in a massive way if the season restarts this year. Regardless, the effects of the pandemic on the revenue clubs receive may even prove devastating without a restart, with the global economy taking a severe hit at the moment.